Digital wars by Charles Arthur

This has been a great experience for me as I have been associated with the Telecom/IT industry for the past 22 years of my life. The great competition between the giants Microsoft, Google and Apple is very elegantly presented in this narrative, with examples from their many wars over the years starting from the time Steve Jobs took the top job in Apple till his death. I found the chapter on the phone wars very interesting indeed with Apple's superior strategy of aligning user experience with their new product as opposed to Microsoft's reliance on their superior reputation. But I guess with Apple there could not have been any other strategy as it was the smallest player among the three. Come to think of it Google and Apple together have managed to fight off the giant Microsoft by chipping away certain businesses like search and mobile phones away from it. A lot of the success of all three companies is also due to the fact that they are based in USA, based relatively close to each other, thus sharing a common pool of resourcing and knowledge. The position of Nokia in the phone wars was also well explained. How Nokia and Sony-Ericsson missed the ride altogether, even when thy were first to patent technologies but their size worked against them by introducing red tape-ism. Size also seems to have played a huge role in Microsoft lukewarm response to Apple and Google's aggressive marketing strategies.